Xerox got a new logo. I like it.

Xerox got a new icon... and it is BAD.

I would not have guessed that the white stripes on the red ball are supposed to be an "X". It's not even angled properly. So why angle it if its not going to look real??? Xerox isn't a web 2.0 brand... so whats with the glossy ball for an icon? That one is not so bad, because web 2.0 isn't exactly the norm to people who buy Xerox stuff. To their customers the icon will look "fresh"... but to us web guys it looks like whoever branded it spent about 3 minutes total and billed them $100,000. lol

I have never publicly dogged someone else's design before (and I don't intend to do it often), but this icon is flat out BAD. Not well designed, the opposite of good. Amateur. If you saw it apart from the Xerox logo... you would never believe me if I told you it was Xerox's new icon.

Blows my mind how horrible that white "X" looks :)

Oh well, sux for them :)

Peace,
Drew